MECCA - Holiday 2022

This year, MECCA partnered with the renowned Melbourne-based artist Nadia Hernández, continuing their support for women in the arts. Dashing brought the artist’s vibrant designs to life in-store, activating the ‘Of what we are… a generous heart’ campaign.

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The campaign celebrates what makes the festive season so special, embracing love, positivity and the joy of giving – delighting those we love, enjoying simple pleasures and gratitude for all we have. We took the vibrant art and produced all the in-store print collateral for stores across Australia and New Zealand, including large and small format POS.

Besides being applied on all store collateral, packaging and window displays, MECCA also contributed to the National Gallery of Victoria (NGV) acquisition of Hernández’s work through their continued partnership with the institution.

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