MECCA
PR Skin Event
The biggest trend in beauty? Your skin.
MECCA
The biggest trend in beauty? Your skin.
MECCA approached us to bring their PR event to life, promoting a range of exclusive skin products. When entering the room, guests were engaged in a MECCA-inspired theatre experience, where bold colours dance alongside contemporary neutrals.
We designed a series of product immersion zones to highlight the steps of a comprehensive skincare routine. These zones featured floor vinyl and corrugated back walls with reboard panels displaying campaign imagery. Reboard & mirror plinths, combined with product risers beautifully showcased the beauty offering.
To add a touch of intrigue and create interest, we incorporated bathroom fixtures, including an upcycled basin and glass bricks, at selected stations. This setup invited guests to explore and try new products. Embroidered towels, mirrors, plants, and trays enhanced the aesthetic, while selfie mirrors with campaign messages provided perfect opportunities for branded social content.
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