Moët & Chandon
Moët & Chandon - EOY Pop-up Gifting Station
Art of Gifting with Moët & Chandon
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Moët & Chandon sought to capture the Art of Gifting with their end-of-year campaign, creating an elevated retail experience designed to enhance brand desirability and drive sales. The activation featured in-store pop-ups at select bottle shops, offering gift wrapping and personalisation services during the key trading period.
To execute the concept locally, we adapted global guidelines and assets to design and deliver one outstanding pop-up per state—Queensland and Victoria—for a total of eight activations, rotating weekly. The graphic pattern required an intricate production process, printing white ink onto gold vinyl. The brief entailed creating modular setups to fit varied footprints, ensuring ease of transport and installation, and managing changeovers during the bustling festive season.
To maximise shopper engagement, the pop-ups were strategically designed to highlight the services offered while ensuring an intuitive flow that encouraged browsing before interaction with staff.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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