Moët Hennessy

Moët Hennessy - Lunar New Year 2023

Celebrating the Year of the Rabbit with Moët Hennessy!

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We created impressive window displays and in-store activations at key Hennessy retailers in Sydney and Melbourne, including David Jones, The Crown Casino and other independent liquor stores. Central to the campaign was the collaboration with Yan Pei-Ming, one of the world’s most celebrated and sought-after contemporary artists.

The window celebrates a new cycle in the Lunar calendar with monumental compositions, showcasing the products on translucent plinths in between refined wall cladding, decals, and gondola ends. Taking the global direction, Dashing partnered with Moët Hennessy to convert the concept for local sites, producing and installing it in Australia.

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