Westfield

Westfield - Mothers Day VM Boxes

Flowing florals inspiring gifts for mums

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Westfield approached us to design an activation that would spark meaningful gifting ideas for mums and mother figures.

Leveraging their three existing VM cases, we delivered vibrant, eye-catching displays designed to drive traffic, inspire shoppers, and support retail engagement ahead of Mother’s Day.

We executed a cohesive design featuring printed floors, back walls, VCLs, kappa plinths, and premium offshore florals to incorporate movement and increase interest of people walking past. Dressed by Dashing mannequins added a human touch in two of the cabinets, enhancing storytelling and visual impact.

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