Westfield
Westfield - Mothers Day VM Boxes
Flowing florals inspiring gifts for mums
Westfield
Flowing florals inspiring gifts for mums
Westfield approached us to design an activation that would spark meaningful gifting ideas for mums and mother figures.
Leveraging their three existing VM cases, we delivered vibrant, eye-catching displays designed to drive traffic, inspire shoppers, and support retail engagement ahead of Mother’s Day.
We executed a cohesive design featuring printed floors, back walls, VCLs, kappa plinths, and premium offshore florals to incorporate movement and increase interest of people walking past. Dressed by Dashing mannequins added a human touch in two of the cabinets, enhancing storytelling and visual impact.
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