New Balance
New Balance - Australian Open 2025
Elevating the game, from court to store.
New Balance
Elevating the game, from court to store.
We partnered with New Balance to create an elevated brand experience for the Australian Open 2025, transforming key retail spaces at the AO Precinct, Melbourne Central Flagship, and Rebel stores in Emporium and Highpoint.
Incorporating tennis-inspired visuals with the brand’s premium performance aesthetic, we designed custom displays that featured hand-crafted racquets in the campaign colours, tennis ball plinths, lightboxes, acrylic panels, and floor decals. Ensuring each space reflected the energy and excitement of the tournament while staying true to New Balance’s commitment to innovation and athletic excellence.
At the AO temporary store and viewing deck, built by Harry the Hirer, we created unique moments for VIP guests to enjoy and engage with the brand through remarkable photo opportunities.
The result was a dynamic retail experience across multiple touchpoints that not only celebrated NB’s legacy in tennis but also inspired customers to engage with the brand at the heart of one of the world’s most prestigious sporting events.
*Mannequins not provided by Dashing.
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