New Balance – Australian Open 2026

New Balance

New Balance - Australian Open

Elevating the game, from precinct to store

For the Australian Open 2026, we partnered with New Balance to deliver a cohesive tennis-led retail campaign across Melbourne Park, Fed Square, New Balance stores and select Rebel Sport locations nationwide.

At the AO Precinct, the campaign featured layered retail elements including canvas and acrylic frames, tennis ball displays, bespoke POS, acrylic footwear showcases highlighting the 1080 franchise, and a striking tennis ball column. Upstairs graphics and a tennis ball header reinforced consistency throughout the space.

The Melbourne Central flagship launched with a strong entry moment and window activation, while dedicated Energy Zones rolled out across four Rebel RCX stores at Emporium, Highpoint, Eastland and Bondi. A condensed retail pop-up at Fed Square mirrored key AO Precinct elements.

The result was a dynamic retail rollout across multiple touchpoints that celebrated New Balance’s legacy in tennis while inspiring customers to engage with the brand at the heart of one of the world’s most prestigious sporting events.

*The pop-ups fit-out and mannequins were not provided by Dashing*

What our clients say

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Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

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