New Balance

New Balance Energy Zones at Rebel Sport

Dashing collaborated with New Balance to develop appealing energy zones to highlight their Essentials Collection at Rebel Sport stores.

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New Balance presented a unisex range that was reimagined and modern, opening the door for authentic inclusivity. We incorporated their creative direction into the zone design, implementing a gritty aesthetic and ensuring the tagline “The Only Way is Yours” stood out among the mannequins and suspended clothes rails.

The zones were installed in key Rebel Sport stores and included a metal claim with the tagline, galvanized pipe frame with a promotional message, signage stand and hanging rack. The NB logo was hanging from the ceiling and a large decal marked the activation space on the floor.

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