New Balance
New Store - Bondi
New Balance landed a new concept store in Westfield Bondi Junction, bringing the global UCC retail marketing plan to Sydney.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
The aim was to create a relaxed environment with communal spaces that enable customers to connect with the brand. We worked with the NB team to adapt global assets, finessing the artwork, producing all elements, and installing them in the new store.
The project combined a series of permanent and semi-permanent bespoke items:
– A multi-layer acrylic sign incorporating canvas, print and acrylic 3D lettering.
– Custom oak framed artworks highlighting campaign photography, including an oversized frame of 1.5m wide by 1m high.
– Custom-made 3D acrylic taglines on pinboards.
– Large clear acrylic panels with custom self-adhesive vinyl applied for their latest “FuelCell” range.
– Magnetic shoe shelf callouts
– Acrylic product shelf signs for each collection.
– Custom vinyl cut lettering to elevate their existing store fixtures.
– Fitting room custom lightbox.
The concept store fit-out challenged our team with many different production methods required under a tight turnaround time. Aligning all products to deliver and install on time was vital for a successful store opening launch event!
*Mannequins not provided by Dashing
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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