New Balance

New Store - Bondi

New Balance landed a new concept store in Westfield Bondi Junction, bringing the global UCC retail marketing plan to Sydney.

The aim was to create a relaxed environment with communal spaces that enable customers to connect with the brand. We worked with the NB team to adapt global assets, finessing the artwork, producing all elements, and installing them in the new store.

The project combined a series of permanent and semi-permanent bespoke items:

– A multi-layer acrylic sign incorporating canvas, print and acrylic 3D lettering.
– Custom oak framed artworks highlighting campaign photography, including an oversized frame of 1.5m wide by 1m high.
– Custom-made 3D acrylic taglines on pinboards.
– Large clear acrylic panels with custom self-adhesive vinyl applied for their latest “FuelCell” range.
– Magnetic shoe shelf callouts
– Acrylic product shelf signs for each collection.
– Custom vinyl cut lettering to elevate their existing store fixtures.
– Fitting room custom lightbox.

The concept store fit-out challenged our team with many different production methods required under a tight turnaround time. Aligning all products to deliver and install on time was vital for a successful store opening launch event!

*Mannequins not provided by Dashing

What our clients say

Share Now