lululemon

lululemon – Nulux Point of Sale Campaign

The Visual Merchandising team at lululemon are constantly pushing the limits of their in-store experience to delight their customers.

For this campaign, the brief was to produce large format prints for two stores in Camberwell and the iconic Chapel Street in Melbourne.

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To promote the new ‘Nulux’ fabric technology,

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we printed and installed their artwork on large hanging banners for the shop windows and their campaign message on a variety of computer cut decals to create a prominent feature on the front display and on their mirrors in-store.

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