Oakley x Rebel - PRIZM Energy Zone

Partnering with Luxottica South Pacific, Dashing worked from creative brief through design, production, and installation to develop these fantastic display stands, elevating their Oakley PRIZM Sports Eyewear brand.

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The project was a hybrid of onshore and offshore production carefully managed through our Shanghai and Sydney teams and installed across 7 key locations within Rebel Energy Zones across Australia.

Elements included dynamic lightboxes with custom-designed shrouds, acrylic lockboxes with sunglass holders, and vibrant floor decals. Customised structures enabled multiple free-standing executions nationwide, creating a wow moment and highlighting the brand at Rebel Sport stores.

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