Luxottica

OPSM Christmas 2021

Dashing partnered with OPSM to develop the inspiration, concept design, technical development, production, and installation of this vibrant campaign.

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Inspired by vintage Christmas ornaments and decorations we created layered native foliage to surround the windows like a wreath cut from sustainable EchoPanel® with hand-painted details. The panels are made of 60% post-consumer recycled PET plastic bottles, being a superior upcycled product fully recyclable. Interwoven with the foliage, we included metallic vinyl tinsel-like halos to replicate the fronds of a wattle flower, as well as twinkling LED lights and a neon festive greeting.

Bespoke executions were implemented in Sydney, Melbourne & Riccarton (New Zealand) with a full rollout of self-install decal solutions to the wider estate. We kept the campaign consistent across their large network of stores, adapting the activations to each location.

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