Luxottica

OPSM - Mardi Gras 2021

OPSM aimed to create a vivid Mardi Gras campaign to show its support to the community, transforming its store into a colourful oasis. They are proud to endorse this important cause, celebrating Equality, Inclusion & Love!

Dashing started to plan the elevation strategy by presenting mood boards and concepts to inspire the development of a fun and innovative activation. Working together with the OPSM visual merchandising team, we have designed, produced, and installed remarkable window displays and in-store elements, at their flagship store in George Street, Sydney.

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The campaign combined flex neon lights, digital animations, vibrant decals, and decorative strut cards. The results were amazing, increasing the store foot traffic and engaging customers.

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