Luxottica

Luxottica – OPSM Marketing Portal

With 373 stores across Australia and New Zealand, marketing execution and effectiveness is a challenge.

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We partnered with OPSM to build and maintain a self-service marketing platform to give them more control and efficiency in their marketing.

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By leveraging the technology of their portal, they have been able to create more relevant marketing for their customers across print and digital channels such as social posts and store collateral – speaking at a local level with the ease of a few clicks.

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