OPSM - Pride 2023

Taking the ‘Amplify’ theme of this year’s Mardi Gras & Sydney World Pride, we looked at unity across a global scale of all genders and sexuality.

Amplifying the progress Pride flag, we filled the windows at the OPSM George St flagship with colour and used a rotating globe as our central focal point. Our team also incorporated digital animation and neon lettering on an acrylic background to the display.

Dashing designed the concept, produced and installed all items, adding extra touchpoints in-store with rainbow decals around the cash desk. Smaller scale executions rolled out to Bondi in Sydney & Bourke St in Melbourne, including decal frames, neon signage on the windows and in-store props.

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