Burberry
Burberry - Outerwear 2021
As Burberry continues to innovate and break barriers in the fashion industry, their creative team approached Dashing for our first project collaboration together.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
With the direction provided by the brand, the activations had to be aligned with their stunning outerwear concept, exploring the brand’s connection with nature. The campaign was executed globally, with a variety of builds, pop-ups, activations, and store displays. Dashing produced & implemented a touchpoint design in line with brand directives for the Flagship store in Sydney’s George St, produced in premium plywood, with layered contours supported and recessed strip lighting, supported with stainless steel uprights and with a reflective mirror base. The amazing Burberry Open Spaces Film was also represented with a custom build lightbox and graphic to compliment the zone.
We were engaged in production, development, and installation, with reaction and installation of the structure to the Chadstone Melbourne store within a 3-week timeframe. Supporting mirror wall and flooring concepts were also developed at Chadstone & Collins Street Flagships, with bespoke fitted hanging bust forms. All local production and installation were delivered through our Melbourne-based team.
It was a privilege to work with Burberry and the AU & APAC Creative teams – even more so when we were engaged to manufacture and install this concept offshore in their first Newmarket store in New Zealand. A new fully encased mirror window and bespoke lightbox with hanging bust forms were installed for the brand new store concept unveiling. All of these projects were managed and delivered simultaneously whilst working through the challenges of national and global lockdowns. Their success is a real testament to the team and the attention to detail to realise quality in the execution.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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