Pappa Flock Scary Movie

Pappa Flock

Pappa Flock - Scary Movie

In-store never looked so scary.

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To celebrate the launch of Scary Movie and Pappa Flock’s limited-time Munchies range, we brought the campaign to life across stores and premiere events nationwide. The mechanic was simple: buy a Munchie item or Flock Box, scan a QR code, then pick up the phone and give Ghostface your best Wazzzupp.

Dashing provided an end-to-end solution, from concept to installation – design, handcrafting, production, propping, and in-store builds across the network. The standout moments were two fully immersive interactive photo experiences at the stores in Bondi and Chermside, where customers could step inside the Scary Movie world and pick up an interactive phone to speak to Ghostface, with campaign touchpoints rolling out to the broader store network. Branded by Dashing also delivered Pappa Flock uniforms to staff across Australia, ensuring the experience was cohesive from the moment people walked in.

For the Sydney and Melbourne premieres, we built a one-day 90s-style living room and kitchen activation, complete with Ghostface and plenty of photo moments. A campaign that pulled customers into the story from first bite to final scare.

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

Nic SalernoLuxottica