Penfolds

Penfolds Postal Pop-Up

Global flavour. Local experience.
Play Video about Penfolds Postal Pop-Up
We partnered with Penfolds to showcase their “From Penfolds to the world” collection at Chadstone, creating a premium festive pop-up designed to elevate the brand’s seasonal gifting moment. Guests entered a re-imagined postal world, collecting their Penfolds passport, exploring limited-edition shipping-container gift boxes, tasting wines from Australia, France, and the USA, and personalising purchases with bespoke engraving.
Penfolds Postal Pop-Up
Penfolds Postal Pop-Up
Penfolds Postal Pop-Up
Penfolds
Our team delivered full end-to-end execution, from 3D renders and in-store staffing to complete in-house production. We carefully selected and crafted a mix of materials and finishes – brushed metal, bubble-wrap print, shipping-container features, wax seal logo, and metallic spray paint – to achieve a premium, tactile result. Our teams handled sourcing, fabrication, print, and all postal-themed builds, while branded uniforms produced through our merch division ensured consistency across every touchpoint.
Penfolds Postal Pop-Up
Penfolds Postal Pop-Up
Through thoughtful design and seamless delivery, we helped Penfolds create a standout retail moment at Australia’s premier shopping destination, enhancing the gifting experience, strengthening customer connection, and bringing the brand’s global story to life locally.
 
Penfolds Postal Pop-Up
Penfolds Postal Pop-Up
Penfolds Postal Pop-Up

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