Penfolds
Penfolds Postal Pop-Up
Global flavour. Local experience.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about Penfolds Postal Pop-Up
We partnered with Penfolds to showcase their “From Penfolds to the world” collection at Chadstone, creating a premium festive pop-up designed to elevate the brand’s seasonal gifting moment. Guests entered a re-imagined postal world, collecting their Penfolds passport, exploring limited-edition shipping-container gift boxes, tasting wines from Australia, France, and the USA, and personalising purchases with bespoke engraving.
Our team delivered full end-to-end execution, from 3D renders and in-store staffing to complete in-house production. We carefully selected and crafted a mix of materials and finishes – brushed metal, bubble-wrap print, shipping-container features, wax seal logo, and metallic spray paint – to achieve a premium, tactile result. Our teams handled sourcing, fabrication, print, and all postal-themed builds, while branded uniforms produced through our merch division ensured consistency across every touchpoint.
Through thoughtful design and seamless delivery, we helped Penfolds create a standout retail moment at Australia’s premier shopping destination, enhancing the gifting experience, strengthening customer connection, and bringing the brand’s global story to life locally.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Stay Dashing
Sign up to our newsletter
© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.
