Platypus – Pride 2023

Real stories amplified.

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For Platypus Pride 2023, the brand invited its own team to share personal stories and inspire the community. They reach out to Dashing to translate the campaign concept into their Pitt St window, creating an eye-catching and engaging display in the heart of Sydney.

We designed a concept that would replicate the campaign content by using the same tonal colouring and fabric covering from the original shoot. Adding movement and elevating the window, the Pride video was playing on full backdrop screens together with enhanced lighting tubes that pulsated in bright colours. Our team added milk boxes, acrylic cubes and printed Kapa boxes to build height and highlight the products.

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