PUMA - Exhale Innovation Zone

Puma approached Dashing to create an innovative zone for the Exhale Collection, their new eco-conscious yoga clothing line, at Rebel Sport RCX stores.

Puma is committed to reduce its environmental impact and live up to its code of being “Forever Better”, they have made thoughtful decisions when creating this beautiful collection, such as using at least 70% recycled polyester, and fully offsetting any unavoidable emissions.


We worked together from concept, through design and installation to create this soft flowing area that reflects the Exhale feel. Elements included dynamic lightboxes, digital screens, golden cane palm trees, mannequin clusters, sheer linen curtains, floor decals, wooden floorboards, and a breathing bubble sound. Items were designed to be used in future campaigns, aligning with the RE-commerce sustainable ideal.


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