PUMA Instinct Pack at Rebel Sport

Lock in, drive them crazy! Dashing developed the concept, designed, produced, and installed these eye-catching window displays, evoking the feeling of what PUMA quotes as ‘unleashing your instinct’.

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The new PUMA ‘Instinct Pack’ campaign showcases their exclusive ‘Future’ football boots, enhancing the playing style of the world’s most dynamic playmakers. We elevated the PUMA hero boot of the season at Rebel Sport stores and, using the local assets provided by the brand, we achieved maximum impact in Australia.

We aimed to further stimulate a sense of explosiveness by creating the feeling of a PUMA ripping through the display. Elements included fabrics, decals, 3D concrete textures, and 3D acrylic custom plinths to glorify the product. The 10-meter lightbox completed the activation, bringing the window to life.

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