PUMA - Supercharge

It’s a goal for PUMA with the Supercharge pack!

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PUMA briefed us to develop, produce and install the campaign at key stores across Australia. At their flagship store in Chadstone, we activated powerful windows, and at Rebel Sport stores, the facade elevation was combined with internal football sections. It was a great project starring local super athletes, sleek lines and fresh colours.

Our team ensured all the visuals were integrated with the brand’s global direction while incorporating local football athletes. The project used layered panels with bright electric blue semis to highlight the local athletes’ side banners. We applied translucent vinyl onto textured polycarbonate and used tube lighting to catch the customers’ attention. The plinths were made with matching materials on a 3D taping design, replicated on the floor decals.

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