PUMA
PUMA - Motorsport Activation
Taking the fast lane with PUMA!
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video
PUMA came to us with a mission: to create a one-of-a-kind, personalised experience that would captivate every racing fan who visited their Chadstone store. We designed, produced and installed show-stopping displays that delivered the thrill of a race. The activation helped contribute to the brand’s most successful motorsport campaign periods to date.
Dashing created two window displays to attract people walking past, which included vibrant colours, suspended neon lights and impactful lightboxes. We added Brushed Silver Vinyl on the central in-store activation zones and imitated ‘tyre marks’ within the design on our textured floor decals to give them a race track vibe. Four landing zones dedicated to Mercedes, Ferrari, Porsche, and BMW were strategically placed to showcase PUMA’s latest motorsport range and create an immersive shopping experience.
The campaign was carried out in three phases:
#1 – Our Dashers delivered and installed the main campaign concept, with window displays combined with in-store activations highlighting Ferrari, Mercedes, Porsche and BMW collections.
#2 – PUMA sponsored Alfa Romeo F1 Team driver Valtteri Bottas, so we installed personalised windows and in-store displays for an event day with him at the store. The activation included a dedicated gallery wall, where they presented the driver’s race suit and helmet.
#3 – In the final phase, our team removed the event day elements and reinstalled the Motorsport theme for the remaining campaign time.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Stay Dashing
Sign up to our newsletter
© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.
