QV Melbourne
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Follow the Horse. Find the Flavour.
We partnered with QV Melbourne to bring the Happy Horse Noodle Bar to life, transforming the Square into a vibrant Lunar New Year destination.
We created the entire concept from the ground up, including the Happy Horse character and the noodle bar world, delivering the project end-to-end across creative direction, design, production, installation and AR interactivity.
A playful, fictional noodle bar experience that reimagines traditional Lunar New Year dishes through a bold, oversized, classic Chinese takeaway-inspired menu.
At the heart of the experience sits a show-stopping oversized noodle box with giant chopsticks designed as a striking visual centrepiece and a must-snap moment.
The experience extends into augmented reality via the app. Guests hover their camera over the 3D noodle boxes to watch symbolic dishes come to life from prosperity-bringing fish and lucky oranges to golden bags, dumplings, long-life noodles, and nian gao, transforming tradition into an interactive, shareable moment. The platform guides guests on a curated journey that blends wonder with shoppable opportunity, turning every corner of the activation into a moment of discovery.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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