R.M. Williams
R.M. Williams - Autumn Winter
Timeless Style, Workshop Mastery
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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R.M. Williams trusted our expertise to bring their vision to life: a captivating scene that celebrates the artistry of crafting. With their seasonal campaign highlighting “dress from the boot up”, our team delved into creating concepts that resonated with their message.
Aligned with the brand’s direction, we developed a display that showcased the craftsmanship behind R.M. Williams’s leather goods. At their George St flagship in Sydney, we transformed the hero window with shoe parts adorning the back wall, referencing the repetition of the process around the workshop.
Continuing the narrative seamlessly into the store, we incorporated small and large crates to further immerse customers in the story. Designed with versatility in mind, the crates are modular, allowing for varied usage throughout the autumn-winter season.
We carefully built every element, from the timber structures to the intricate metalwork, ensuring that R.M. Williams’ statement shines through in every detail.
*Mannequins not supplied by Dashing.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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