R.M. Williams

R.M. Williams - Crafted for Life

The R.M. Williams Crafted for Life campaign highlights the timeless appeal of their Australian-made offering and the commitment to crafting prosperity for people, the planet and the community.

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The focus of their 2022 festive displays was around gifting, connecting with customers by utilising imagery and elements that resemble a Christmas lunch in the outback – gathering family and friends around the dining table.

Dashing designed and produced bespoke rustic trestle leg tables and bench seats to beautifully display the product range. Our team also sourced table props to further the dining story and assist in the styling, adding fresh kangaroo paw arrangements in rustic ceramic jugs and enamel wear bowls as festive elements. Printed 3D taglines mounted to glass and hanging reboard signs continue to elevate the window. We installed the campaign for a national rollout across seventeen top-tier stores.

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