R.M.Williams
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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We partnered with R.M.Williams to celebrate the enduring legacy of the Drover Belt, creating a Father’s Day store experience that positioned belts as the ultimate gift for dads. Across seven stores in Australia, including the George Street flagship, we designed and handcrafted plinths complimented with a personalisation station that showcases the brand’s renowned leatherwork.
Designed with longevity and sustainability in mind, the plinths and sculptural frames were crafted from redundant leather from the R.M.Williams workshop. Reclaimed and handwoven with expert craftsmanship, the varying tones of leather formed curved surfaces that created a striking gradient of browns, a tribute to the artistry and timeless appeal of the Drover Belt.
At George Street, the experience was elevated with complimentary personalisation services, including leather debossing and a build-your-own belt station, giving customers the chance to create truly bespoke Father’s Day gifts.
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