R.M.Williams London Flagship

R.M.Williams

London Flagship - Jermyn Street

Fixtures that tell a story.

When R.M.Williams opened their London flagship on Jermyn Street, globally renowned for shoemaking and tailoring tradition, they needed fixtures that could match the address. Dashing handcrafted a suite of bespoke timber frames, boot stands, drawer inserts and shadow boxes, each purpose-built to display special pieces from the R.M.Williams archive and showcase the brand’s unwavering commitment to craftsmanship.

A standout piece was the boot education drawer inserts, a tactile fixture that invites customers to open a drawer and discover the anatomy of an iconic R.M.Williams boot, revealing the layers of craft behind their made-to-last construction. Shadow boxes were used to highlight the precision and integrity of the brand’s leather accessories, while the overall fixture suite brought the heritage of the brand to life in one of the world’s most discerning retail environments.

*Photography courtesy of R.M.Williams

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

Nic SalernoLuxottica