R.M. WIlliams
R.M. Williams - Made to Last
Celebrating craftsmanship
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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We’ve partnered with R.M. Williams to celebrate the timeless craftsmanship behind every pair of their iconic leather boots through their Made to Last campaign across a 3 month period. Bringing it into stores showcasing the dedication and expertise poured into each stitch.
At the heart of the George Street flagship display is a stunning deconstructed boot installation, designed to highlight the distinct features that set an R.M. Williams boot apart. From the precision of hand-stitched welts to the resilience of premium one-piece leather, each detail embodies the artistry and skill passed down through generations.
Designed to feel like a museum exhibit, the window installation elevates Made to Last into an immersive showcase of quality and heritage. Presented in three chapters, the series deconstructs the boot, highlighting R.M. Williams’ superior materials, Goodyear welt construction, and repairability each element reinforcing the brand ethos.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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