With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
R.M.Williams
R.M.Williams - The Mall, Powerhouse Museum
A celebration of Australian craftsmanship.
Working closely with R.M.Williams, we’re proud to have brought the brand to Powerhouse Parramatta as part of The Mall, a landmark exhibition exploring the evolution of retail, design and public life in Australia. Recreating the global flagship window we created for George Street in 2024, the installation sits among more than a thousand objects and commissions tracing how shopping has shaped the way we live.
At its heart is a mechanical boot rack inspired by the bespoke timber racks that have supported production at R.M.Williams’ Adelaide workshop for nearly a century. Through movement, materials and form, the display transforms a functional workshop tool into a striking expression of the journey from handcrafted manufacture to finished product, honouring more than nine decades of quality and craft.
Thanks to the R.M.Williams and Powerhouse teams for the opportunity to bring this piece to a new audience, and to Sarah Spilsbury at Dashing Group and Kurt Sherer for the creative direction.
Visit The Mall at Powerhouse Parramatta to see the boot rack in action.
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