R.M. WIlliams
R.M. Williams - Give Me Home
Among the Gum Trees
R.M. WIlliams
Among the Gum Trees
We’ve partnered with R.M. Williams to bring their “Give Me Home” campaign to life in their global flagship store at 345 George St, Sydney.
At the heart of the display is a stunning 4-meter-long gum tree, hand-crafted from leather offcuts sourced from their Adelaide workshop—a true testament to their dedication to sustainability and craftsmanship. Inside the store, customers are immersed beneath an 11-meter-long canopy adorned with Australian native flora, beautifully arranged by BESS Paddington.
Our team dedicated over 200 hours to carefully crafting a stunning life-sized gum tree, using layers of genuine R.M. Williams leather to create a one-of-a-kind display for their George Street flagship. Inside the store, complementary top-shelf stumps seamlessly continued the story, adding depth and character to the experience. With the festive period in mind, the tree transitioned at beginning of December to include powder-coated shelves to highlight gifting season.
We brought the campaign to life across stores Australia-wide, adapting the concept for tier one locations into striking cross-section plywood trees. Shelves crafted from two layers of acrylic, encasing dried gum leaves, beautifully showcased the products both in-store and in the windows, creating a truly standout display.
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