R.M. Williams
R.M. Williams - The Art of Adventure
Dive into the wild beauty of Sydney’s Blue Mountains.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about R.M. Williams - The Art of Adventure
As R.M. Williams continues to tell the story of Australian handcraft with a national rollout of new concept stores, we partnered with them to take clients on a journey through “The Art of Adventure”, a campaign that explores beautiful landscapes and prepares for the unexpected.
Their team challenged us to create a spring paddock scene using native grasses and bright spring yellow flowers – inspired by the raw enchantment of the Blue Mountains.
We elevated the windows using dried grass and flower sets in a reboard-boxed tray filled with gravel. Continuing the narrative in-store, we added dried flower bunches dotted on the tables and mannequin hands. Our Dashers carefully sourced billy buttons and paper daisies locally to bring a genuine and authentic feel to the activation, hand-picking the bunches and testing the arrangements in-house to achieve an outstanding result.
*Mannequins not supplied by Dashing.
*Mannequins not supplied by Dashing.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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