R.M. Williams
The Great Outdoors
We’re excited to share our latest project with R.M. Williams and celebrate the launch of their new seasonal campaign, ‘The Great Outdoors’.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about R.M. Williams Great Outdoors
Taking inspiration from the brand’s campaign imagery, captured along the untamed Gerringong coastline, we worked closely with the Brand Environment team to realise creative window concepts across the R.M. Williams store network and bring this vivid sense of adventure to life.
The pinnacle execution at the brand’s global flagship store on Sydney’s George Street saw the South Coast’s grassy cliff tops bloom out of the window and onto the facade of the building, inviting customers to explore and take the path less travelled this autumn. Thank you to the R.M. Williams team for the close collaboration and the opportunity to build a physical extension of such a fantastic campaign.
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Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
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Jason TyrrellCountry Road Group
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Crystal MelvanAustralia Post
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