Asics
Rebel Sport - Asics Gel-Kayano 30 Zones
Stability Reimagined.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
We partnered with Asics to boost the launch of their Gel-Kayano 30 at Rebel Sport stores, making this year bigger and better for the 30th anniversary of the shoe, releasing a major new and improved design. The zone aimed to communicate the product features and highlight the stability feature it’s famous for.
We took the campaign creative and developed Running Zones that illustrate the changes in the design and its advantages. With the shape as a centrepiece, the shoe silhouette cut-out allowed moving content to show through, taking visitors on a journey as they see the paths and locations change from coastal to trail, urban and bush, following the contours of the Gel-Kayano 30. Our team added layered panels with lighting in between to create depth and split screen content to have tech features and benefits displayed on top.
We used the hero gradient, which evolved from the Rebel exclusive shoe colours, to identify areas within the store across the running zones, footwear tables, footwear walls and kids’ areas.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Stay Dashing
Sign up to our newsletter
© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.
