Rebel Sport
Rebel - Boobs and Booty
Rebel Sport and The General Store approached Dashing with an opportunity to realise a new destination zone within Rebel stores to launch their bras and tights department.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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This location within the store brought together some of the major sports brands – such as Nike, Under Armour, Ell&Voo, and Adidas – into one defined area with visible sightlines to drive foot traffic to the zone. The activation was trialled across key stores and adapted to varying concepts, fixtures, and wall heights, testing different retail environments across Australia and monitoring the uplift in sales over six weeks.
Dashing produced and installed new perforated back walls with illuminated Boobs & Booty signage and lit-up shelves, with call-outs for each brand and product’s technical attributes. We converted existing gondolas with wood panelling and perforated inserts and delivered bespoke mannequin plinths with magnetic interchangeable graphics. For stores with high ceilings, we rigged and suspended a steel pelmet with highlighted signage and internal graphics showcasing the array of campaign imagery.
The campaign was a great success, attracting more foot traffic and increasing the average weekly sales by 10%. On the other hand, stores that did not have the activation installed had a smaller growth of 5%.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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