Rebel Sport
Rebel Sport - Active Rewards
Scoring points for big rewards!
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Rebel Sport launched its refreshed Active loyalty program, allowing members to earn points, access exclusive offers and enjoy VIP experiences. Dashing worked with their team to review customers’ paths to purchase, aiming to elevate the VM experience by effectively communicating the benefits of the membership and encouraging people to sign up.
Our team analysed the core touch points at selected RCX stores and reviewed the existing messaging. In collaboration with Rebel, we then broke down the customer journey into three main phases: transition, impulse and destination, mapping out the messaging hierarchy for each stage of the journey. Lastly, we fine-tuned the visual elements in-store, including master brand assets and specific campaign visuals.
To bring the creative strategy to life, we produced eye-catching windows, energy zones and in-store POS elements. The pink on the rewards artwork brings an energetic and vibrant hue, combined with the brand yellow on the token asset and lifestyle imagery to reinforce the emotive ‘Be active, get rewarded’.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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