Rebel Sport

Rebel Sport - Back to School 2023

Rebel Sport approached us to activate their Back to School 2023 campaign in stores across Australia, showing the fun of going back to sport as the new term starts!

In this large print rollout, the brand aimed to showcase its BTS selection and make it easy for parents and kids to shop. We produced all the elements to create impactful window displays and launch zones for Rebel Customer Experience (RCX) and other stores.

Decals with the tagline & social media emojis were combined with the campaign imagery and plinths on the windows. We used lightboxes to bring the in-store zones to life amongst the love background.

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