Rebel Sport
Rebel Sport - Christmas 2022
Rebel Sport engaged us to elevate and bring to life their ‘Unwrap’ Christmas campaign.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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We used a ‘torn paper’ visual for the window decals to emulate the tearing of gift paper as you unwrap a present, turning the window itself into a realm of gifts. The integration of hanging ribbons in an untied form adds a sense of motion to make the displays more dynamic. We designed and produced a timber Christmas Tree as a display shelf that can be compactly packed down and reused. Slotted smaller trees and golden present boxes completed the festive look and feel.
The concept extends in-store to the Energy Zones, where we created hanging panels with bursts of curled gift paper, accompanied by mannequins and plinths showcasing gifting ideas. Running Zones were also developed for top-tier stores, using the same gifting paper theme and a digital screen to highlight the season’s promotions.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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