Rebel Sport

Rebel Sport - Dunlop Aus Open

We joined forces with Rebel Sport and Dunlop to elevate the launch of the official Australian Open ball in key stores.

Play Video

We worked on the campaign from the creative concept to production and installation, intending to emulate a downpour of tennis balls to capture attention and create interest. Our team raised the game through impactful window displays, energy and launch zones.

Starting with the window display to spark the curiosity of people walking past, we took over the Rebel Chadstone store with a decal that stretches to 10m in width, wrapping the whole external facade. RCX Doncaster also received the window treatment. Inside the stores, we created bespoke zones with 160 official tennis balls slotted into a panel with a raised Dunlop logo and a floating AO callout. A 3D angled court, floor decals and plinths completed the Grand Slam moments.

*Mannequins not supplied by Dashing.

What our clients say

Share Now