Rebel Sport

Rebel Sport - Adidas Lifeline ft Mulga

Sports partnership with a purpose.

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Rebel believes in the transformative power of sports to positively impact the mind, body, and life. In an effort to increase mental health awareness, the brand partnered with Adidas to raise funds for Lifeline, launching a six-piece capsule collection designed by the Australian artist Joel Moore, known as Mulga. 

We dived into the heart of the campaign, shaping its communication with colourful window displays, in-store POS and energy zones that not only spread the word about this meaningful but also shed light on the October profits going to the cause. 

Our team worked on the design and installation of the activations, following the brand guidelines and the artist’s unique illustrations.

*Mannequins not supplied by Dashing.

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