Regent Seas

Regent Seven Seas Cruises

Regent Seven Seas Cruises partnered with us to bring their partnership with David Jones to life at their flagship store in Sydney, raising awareness of the brand amongst high-value shoppers.

We aimed to inspire travel dreams with window concepts that captured the magic of cruising, the excitement of discovering new destinations and the longing to be immersed in blissful luxury. By capturing the vibrant colours and iconic scenery of the Mediterranean from the ultimate comfort of your cruise ship, the windows bring dreams within reach and world travel back into our everyday lives.

The highly integrated campaign had multiple touchpoints, including three window displays and a concierge-style space for visitors to enjoy a glass of champagne while they chat with a consultant about their next trip. Dashing worked on the project from start to end, including the design concept, industrial and technical execution, installation and bump out.
The activation showcased three luxury windows. The first one presented a dining concept including a 3D perspective built with an 85-inch frameless TV, a golden ceiling, wall ribs fabricated from the composite panel and tile marble floor graphics. The next window was branded with hero imagery and a QR code to discover promotional offers. The third display revealed a Mediterranean concept, also creating a 3D perspective with an 85-inch TV and a backdrop surrounded by panoramic coastal views, including luxury bag props from David Jones and floral graphics. In-store, the classy concierge lounge combined refined furniture with another screen on a bespoke built media wall.
We received amazing feedback from Regent Seven Seas Cruises about the activations, also impressing the travel industry and featuring in several media relations articles. The campaign increased sales and raised awareness about the brand.

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