Regent Seas
Regent Seven Seas Cruises
Regent Seven Seas Cruises partnered with us to bring their partnership with David Jones to life at their flagship store in Sydney, raising awareness of the brand amongst high-value shoppers.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
We aimed to inspire travel dreams with window concepts that captured the magic of cruising, the excitement of discovering new destinations and the longing to be immersed in blissful luxury. By capturing the vibrant colours and iconic scenery of the Mediterranean from the ultimate comfort of your cruise ship, the windows bring dreams within reach and world travel back into our everyday lives.
The highly integrated campaign had multiple touchpoints, including three window displays and a concierge-style space for visitors to enjoy a glass of champagne while they chat with a consultant about their next trip. Dashing worked on the project from start to end, including the design concept, industrial and technical execution, installation and bump out.
The activation showcased three luxury windows. The first one presented a dining concept including a 3D perspective built with an 85-inch frameless TV, a golden ceiling, wall ribs fabricated from the composite panel and tile marble floor graphics. The next window was branded with hero imagery and a QR code to discover promotional offers. The third display revealed a Mediterranean concept, also creating a 3D perspective with an 85-inch TV and a backdrop surrounded by panoramic coastal views, including luxury bag props from David Jones and floral graphics. In-store, the classy concierge lounge combined refined furniture with another screen on a bespoke built media wall.
We received amazing feedback from Regent Seven Seas Cruises about the activations, also impressing the travel industry and featuring in several media relations articles. The campaign increased sales and raised awareness about the brand.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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