Reflecting the native Australian environment, we used a palette of local materials to work in harmony with R.M. Williams store interiors.
Each frame was designed with consideration for freight economy, varying window sizes and modularity. Separating the timber lengths and steel corner brackets allowed for complete customisation to the width and height of each installation. The campaign message is brought to life with a custom made edge lit LED sign. An effective way to highlight a key message without hindering background elements!