Scentre Group
Westfield Pitt Street Christmas 2024
Creating Magic in the Heart of Sydney
Scentre Group
Creating Magic in the Heart of Sydney
Scentre Group approached us with a vision to create a festive experience that would captivate and immerse shoppers in the heart of Sydney’s bustling retail hub. We designed the Enchanted Christmas Pavilion, a magical escape offering visitors a serene moment of wonder amidst the holiday rush.
Sparkling with twinkling LED lights, lush native foliage, and custom-built Christmas trees, the activation captivated both families and luxury shoppers. We crafted elements such as gold baubles, moss, and sculptural mushrooms, complemented by soft melodies and the scent of pine and cinnamon, creating an unforgettable ambiance.
Customers also enjoyed the 12 Days of Giftmas activation, where Westfield members had the chance to win daily prizes, encouraging the joy of the season.
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