Seiko - Christmas 2022

We partnered with Seiko to transform their Mid City store in Sydney CBD, immersing clients in the brand’s universe and encouraging them to explore a range of prestigious watches this Christmas.

Play Video

Dashing created a festive layering between the watch towers, using stacked black and white boxes in various sizes, with Seiko branded ribbons and baubles to highlight the feeling of gifting at Christmas time. Silver cog-like star decals filled the top of the window like a magical night sky.

Our team worked on the design strategy, production and campaign installation. Elements included window decals, branded baubles and industrial-designed present boxes, all tailored to the space. We also helped style their unique Christmas tree in-store, applying the same type of bows and baubles from the window.

What our clients say

Share Now