Sportscraft
Sportscraft - Woolmark Campaign
Captivating Displays, Enduring Style.
Sportscraft
Captivating Displays, Enduring Style.
In a remarkable collaboration, Dashing teamed up with Sportscraft to curate awe-inspiring window displays at David Jones flagship stores in Sydney and Melbourne, plus all their freestanding stores in Australia and New Zealand.
The charming activation showcased their winter collection in an exclusive partnership with The Woolmark Company, celebrating the essence of warmth and style. The brand briefed us with a concept of a ‘wool head’ creation to be placed on their mannequins, glorifying the homegrown material. We also produced and installed all decals, hanging banners & panels, and digital screens to compose the displays.
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