Sportscraft

Sportscraft - Woolmark Campaign

Captivating Displays, Enduring Style.

In a remarkable collaboration, Dashing teamed up with Sportscraft to curate awe-inspiring window displays at David Jones flagship stores in Sydney and Melbourne, plus all their freestanding stores in Australia and New Zealand.

Sportscraft - Woolmark Campaign
Sportscraft - Woolmark Campaign

The charming activation showcased their winter collection in an exclusive partnership with The Woolmark Company, celebrating the essence of warmth and style. The brand briefed us with a concept of a ‘wool head’ creation to be placed on their mannequins, glorifying the homegrown material. We also produced and installed all decals, hanging banners & panels, and digital screens to compose the displays.

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