Sportsgirl – Pride 2023

Creating the perfect celebration palette for an inclusive future.

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Sportsgirl praised being proud, confident and fun this Mardi Gras, engaging the Dashing team to create vivid window displays at their Bondi & George St stores in Sydney.

Inspired by mirrored finishes, neon lighting and 3D forms, we translated the Pride party feel to a window concept full of colours and dreams. Large backing panels with foil-finished vinyl composed a wide rainbow, with a neon illuminated heart and the brand logo at the centre.

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