Sunglass Hut
Sunglass Hut - Pride 2023
Celebrating Every Shade of Love with Sunglass Hut.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Enjoying the year’s most colourful season to celebrate all Shades of Love and keep supporting the LGBTQIA+ community, Sunglass Hut invited customers to express themselves with bold and beautiful sunnies. The brand partnered with designer, artist and iconic jeweller Nikita Majajas to create a limited-edition Doodad+Fandango LOVE brooch when clients purchased selected products.
Developing from the global direction, Dashing produced and installed the LOVE graphic to create an oversized 3D sculpture in their Sydney George St Flagship, combining printed gradient mirror substrates, dichroic finishes and additional stage lighting to reflect and refract light throughout the windows. We glorified the product in ten other locations, with graphical dress-ups to existing store furniture and 3D hearts printed to holographic stock on spring wobblers. Continuing our strong partnership with Luxottica, we were excited to deliver the first project for Sunglass Hut and look forward to future campaigns.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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