SYD Airport

SYD Airport - Photo Booth

Turning Departures into Unforgettable Moments 

Sydney Airport’s new “Your First Destination” campaign reimagines the excitement and sentimental value of airport shopping, bringing a fresh vibrance to the international terminal.

Our team was engaged to create a memorable experience for passengers—one that sparks joy, captures memories, and sets the mood for a great journey ahead while driving retail spend.

We created the SYD Selfie-Suitcase, a fun, interactive activation brimming with true Sydney spirit. Travellers can snap one last memory before departure, creating a digital postcard that captures the essence of their visit to the city.

To support airport retailers, we created an experience that not only delighted passengers with a unique selfie keepsake but also offered exclusive deals. This approach boosted foot traffic and increased spend, seamlessly blending engagement with retail impact.

Our team designed and built the activation entirely in-house, from concept to on-site installation. This immersive moment became a memorable part of the Sydney experience, with the flexibility to be re-skinned and repurposed for future promotional events.

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