Target - Christmas 2021

Dashing collaborated with Wellcom and Target, for the 2021 ‘That’s Christmas, That’s Target’ campaign.

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The initial brief was to build upon last year’s concept by repurposing POS elements and adding new items to create an on-trend story. Items talked to all three Christmas trends; Heritage focused on Australian natives and culture, Crafted Love highlighted the beauty of handmade items, and Festive Folk created a joyful environment.

This year’s campaign features stunning windows and entryway moments, including gold rings and ribbons, honeycomb ornaments, decorated trees and plinths, bunting, and gift boxes. We managed the design and production, providing detailed instructions for the store staff to install the campaign across their large network of stores.

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